Stop relying on rebates that eat your margin. Offer high-perceived-value travel and dining certificates to get more test drives, close vehicles on the first visit, and fill your service bays — all at zero per-unit cost.
Fill Your Showroom Floor
Offer a $100 Dining Certificate to every prospect who comes in for a qualified test drive. Promote this offer on Facebook, Instagram, and in your email database.
THE RESULT: You generate a flood of motivated showroom traffic without discounting your vehicles.
Eliminate 'Let Me Think About It'
A customer ready to buy but hesitating on price is your biggest profit leak. Offer a 4-Night Luxury Cruise as an exclusive today-only bonus for customers who make a decision on the lot.
THE RESULT: You close more vehicles same-day and dramatically reduce the number of ups who walk and never come back.
Maximize Back-End Profit
Bundle a 2-Night Hotel Stay with every extended warranty or protection package sold. Train your F&I managers to present it as an added bonus — not a hard sell.
THE RESULT: You increase your F&I product attachment rates and back-end gross without customer resistance.
Drive Recurring Revenue
Offer a $100 Dining Certificate to existing customers who book a service appointment during historically slow months — oil changes, tire rotations, and multi-point inspections.
THE RESULT: You smooth out revenue volatility and build the habit of loyal customers returning for every service.
Unlimited, high-perceived-value certificate incentives that grow your business — no per-unit costs, no caps, and no competitor can match the experience you create.
Because certificates are offered as flat-subscription gifts with no per-unit cost, the dealership never pays more for issuing one to a $15,000 car buyer vs. a $80,000 truck buyer. The perceived value far exceeds the actual subscription cost.
Yes. F&I managers who present a hotel or dining certificate as a bonus with warranty purchase see 15–25% higher attachment rates. The tangible gift makes the add-on feel like a reward, not an upsell.
Absolutely. Luxury buyers respond strongly to resort stays and cruise certificates because the experience matches their lifestyle. A 7-Night All-Inclusive Resort certificate resonates far more with a $90,000 SUV buyer than a $200 gift card.
Get unlimited certificate and incentive programs with no per-unit costs, no caps, and no competitors matching your offer. Just results.